Toll free numbers (most commonly 800, 888, 877, 866, 855, and 844 numbers) convey an image and convenience beyond what a regular business phone number can provide. According to the FCC, “Toll free numbers are telephone numbers with distinct three-digit codes that can be dialed from landlines with no charge to the person placing the call. Such numbers allow callers to reach businesses and individuals out of the area without being charged a long-distance fee for the call.”

Toll free numbers are often used for customer service and complaint lines that need to be accessed nationally, so that a customer trying to get in contact from across the country won’t be charged a long-distance rate if they call. Let’s take a look at six specific benefits of using a toll-free number.

Toll free number - phone call

1. Improve Customer Satisfaction

It can be very frustrating when you try to get in touch with a business just to discover that you can’t find their contact information. On the business side of things, this is definitely something you never want your potential customers to experience.

A toll free number makes it easier for your customers to reach you any day, at any time, and get their questions answered without any cost. With a cloud-based business phone system and a toll free phone number, you can answer calls from any device. This ensures that communication is easy for yourself, your colleagues and your customers. The easier you make it for your customers to reach you, the more likely they are to remain a loyal customer.

2. Easy to Remember

Another benefit of having a toll free number for your business is that it’s much easier to remember than any other number, especially if it’s a vanity number. A vanity number is a toll free number that spells a name, word, or acronym chosen by your company, such as 1-800-FLOWERS or 1-888-NEW-CARS. Think about how much easier it is to remember 1-800-Flowers than it is to remember 1-800-356-9377.

Without a vanity number, people might not even bother trying to look your number up online. The only potential downside to vanity numbers are that they are typically harder to find, but they’re proven to be infinitely more valuable to your business. The more likely people are to call you, the more potential generated leads and sales your company will get, which can be a very powerful marketing tool.

On the phone - toll free number

3. Professional and Credible

Most large companies today have toll-free numbers. However, by offering the same type of calling experience, a smaller company can create the perception that it’s a more robust and experienced company. “People associate toll-free numbers with established businesses that have been around a long time,” says Shayne Sherman, CEO of TechLoris, a Massachusetts-based company that helps businesses solve technology issues. Furthermore, 86% of consumers said in a survey that they perceived businesses with a toll free number as a higher quality company. Having a toll free number can undoubtedly build upon your company’s professionalism and overall credibility.

4. Portability

With a toll free number, you can still be reached by your toll free number regardless of where you are located. This is done by simply forwarding your calls to your cell phone or any other phone of your choice. If you’re looking to transfer toll free numbers, it is a simple process and can be completed without interrupting service. On top of that, once you purchase a toll free number, it’s all yours! Even if you change providers, you can take your number with you. This is a huge perk for businesses who might need to be reached despite any potential location or provider changes.

5. Marketing Tool

If you have a website, a print ad, and maybe even other marketing platforms such as a billboard or commercial, it can be difficult to track how your callers found your toll free number without blatantly asking them. Luckily, toll free numbers allow you to create extensions, which can then be associated with a particular campaign. You can have one number displayed on the print ad, one on the commercial, etc. Your toll free numbers and extensions can act as an invaluable marketing tool and can ultimately result in an increase to your call volume, sales and ROI.

6. Creates Both Local and Nationwide Presence

Utilizing a toll-free phone number is an easy way to convey a bigger presence. You can reach beyond a local area code, and create a recognizable area code that people nationwide will know. Using toll-free is great for businesses who want to advertise to a wider audience. It ultimately gives their audience a feel that they can trust this company to perform no matter their location, building on the increased credibility aspect.

Consider Adding a Toll Free Number to Your Business

Have you thought about adding a toll free phone number to your business? No matter the size of your company, toll free numbers can be a huge benefit, giving customers a convenient and free way to reach you by phone or SMS. Because of the benefits mentioned above, ads that include a toll-free number see a 30% increase in response rates compared to those that don’t. You can’t argue with the numbers! Add a toll free number to your business today to start reaping the benefits.


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