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2020 has been a huge year for unified communications. The already increasingly popular industry has seen a true skyrocket in customers, focus, and additional features. Having versatility and flexibility in your real-time communications system helps your business to succeed. Unified communications packages come with business VoIP services, which makes calling, voicemail, chat, SMS, and conference calling all streamlined. If you want to learn more about what Unified Communications as a Service (UCaaS) is specifically, you can check out our blog article to read more about UCaaS.

UC packages can integrate all of your communications into one easy to use platform. They are built for user experience – headlining efficiency and collaboration. Throughout this blog post, we’ll share some critical stats and facts about unified communications that will show you just how important UC is.

Where does UC stand in 2020?

Using unified communications has become almost completely necessary for businesses to stay ahead of the curve. If your business wants to stay competitive, a UC solution is for you. The consistent growth of UC is apparent, because technologies like voice, video conferencing, and chat have become integral for modern businesses. The collection of these technologies allows users to feel present at remote locations, giving flexibility a new face. The need for unified communications has increased heavily in 2020 since COVID-19 forced many business to close, or change the way they communicate.

Here are some statistics that illustrate how huge UC has become:

40% of the global video conferencing market share In 2019 will be accounted for by telepresence.
34% of workers that were previously commuting now work from home using telepresence since April 2020.
42% of companies have increased cloud application and unified communication adoption.
67% of organizations are moving significant portions of their unified communications solutions to the cloud.
85% of the world’s leading companies feel that APIs that extend business communications for both employees and customers are crucial to business growth.

Sources: Allied Market ResearchGlobal Market InsightsMITNemertes ResearchNemertes ResearchApigee

UC trends that are effecting businesses

When a business is looking to optimize their communication platform, they should be keeping their eye on emerging trends. UC is one of them. It’s imperative to find a unified communications technology system that will embrace and pair well with the favored mobile platforms of your employees. UC and VoIP cellphone apps are an example of this mobility.

File sharing, chat & SMS, and calling done on web softphones, in mobile apps, and web browsers need to be available on both Google and Apple smartphones. A reliance on smaller screens and mobile devices means that your business can’t afford to have mobile UC applications that are short on features.

Here are some statistics that show just how these trends are changing the UC landscape:

Smartphone traffic is set to exceed desktop PC traffic by 2022.
61% of businesses with traditional phone systems adopt VoIP phone systems at the end of their contract.
Trendsetting organizations were found to be 150% more likely to use mobile communications solutions than follower organizations who tend to play catch up.
70% of teams will rely on team communications tools like Slack by 2022.
Tools like Slack, Cisco WebEx, Microsoft Teams and Zoom have seen a significant uptick in usage since the COVID-19 pandemic.
Mobile video in unified communications is 2x more likely to improve the customer service experience.
Video conferencing is the second most preferred method of communication between teams with the first being in-person meetings.
75% of CEOs predict that video-assisted meetings will eventually replace traditional conference calling.
34.3% of businesses have reduced IT spending by an average of $161k a year by eliminating redundant apps and shifting to cloud-based unified communications as a service (UCaaS) solutions.

Sources: CiscoBlueface Business CommunicationsAberdeenGartnerNoJitterAberdeenOwl LabsPGINemertes Research

Unified Communications & Collaboration (UCC) Trends

Collaboration tools such as Slack, which is what we use here at CallHarbor to keep in contact throughout the day, are also seeing increases in usage for both small-to-midsize businesses & enterprise users. Solutions such as Slack make group and one-on-one chats a super simple process.

Here are a few stats to show you the growth of UCC in 2020:

As of 2020, Slack, which is the leading team communication and collaboration software, has 12 million users using the platform daily.
Microsoft estimates that users of Microsoft Teams use their collaboration solution for more than 2.7 billion minutes each day.
Businesses are reducing their need to hold in-person meetings by an average of 30% by communicating using collaboration tools.
81% of employees feel that collaboration apps improve the overall productivity of the company.
Only 33% of research participants and IT leaders are fully on-premises with their UC solutions today. The rest are either using all cloud-based solutions (29%) or a hybrid of on-premise/cloud solutions (38%).
50% of employee turnover is reduced by the presence of an effective communication system.

Sources: MashableMicrosoftNemertes ResearchBradioNemertes ResearchClear Company 

Stats on how poor UC affects a business

Unified communication platforms can be quite literally life-changing for some businesses. However, poorly implemented unified communications have their own issues that affect the efficiency of any business of any size. Contacting customers or coworkers on software that has poor quality is damaging, so it’s critical that the right software or platform is selected. UC solutions should be easy to use and have the right quality for the application. They should make your life easier, not more stressful.

Here are a few stats for you to look at:

85% of participants of online meetings experience issues with the software and staying connected.
42% of individuals attending online meetings will become frustrated before the meeting begins because they can’t join a meeting easily.
Poor conference calls lead to lost revenue that amounts to $34 billion a year.
17% of respondents stated that starting video conferencing meetings is where the most frequent issues arise.
86% of business owners consider workplace issues to be the direct result of inadequate communications tools.

Sources: CiscoCiscoLoopUpOwl LabsSalesforce

In today’s business world, working from home and remote work tools are becoming more critical. Unified communications are continually rising up to be more than just a convenience, but a requirement. Some of the most popular advantages are the easy collaboration using a single platform, reduced administration and maintenance costs via cloud providers, high reliability, and the total flexibility.